# domcrypt.org

> Web analytics knowledge base — practical guides for choosing, configuring, and auditing analytics platforms (Google Analytics 4, Matomo, and privacy-first tools), written for analysts and team leads.

## Foundations
- [What is web analytics](https://domcrypt.org/what-is-web-analytics/)
- [Web analytics terms glossary](https://domcrypt.org/web-analytics-terms-glossary/)
- [Key website metrics](https://domcrypt.org/key-website-metrics/)
- [Bounce rate vs engagement rate in GA4](https://domcrypt.org/bounce-rate-vs-engagement-rate-ga4/)
- [Attribution models in web analytics](https://domcrypt.org/attribution-models-web-analytics/)

## Platforms & setup
- [Google Analytics 4 guide](https://domcrypt.org/google-analytics-4-guide/)
- [GA4 vs Matomo](https://domcrypt.org/ga4-vs-matomo/)
- [Matomo analytics guide](https://domcrypt.org/matomo-analytics-guide/)
- [How to choose an analytics platform](https://domcrypt.org/choose-analytics-platform/)
- [GA4 goals & conversions setup](https://domcrypt.org/ga4-goals-setup/)
- [Google Tag Manager setup](https://domcrypt.org/google-tag-manager-setup/)
- [UTM parameters explained](https://domcrypt.org/utm-parameters-explained/)
- [Privacy-focused analytics tools](https://domcrypt.org/privacy-focused-analytics-tools/)